Hoxton Spirits showcases bottle makeover and three new spirits

Hoxton Spirits has revealed a brand new bottle makeover and is set to add three new spirits to its line-up.

The new packaging integrates pop colours and, according to the company, aims to reflect the premium quality of each of the drinks in the range. The three new products, which will join Hoxton Tropical Gin, Hoxton Pink Gin and Hoxton Banana Rum, will include: Hoxton London Spritz, Hoxton Spiced Whisky with notes of raisin and vanilla and Hoxton Dry Gin.

Speaking exclusively to the drinks business, Hoxton Spirits founder and CEO Gerry Calabrese said: “This new range is a true representation of quality in liquid design and brand character. I have always had the idea of creating the first brand to have flavoured SKU’s in multiple spirit categories, and I feel that we have done it with authenticity and creativity.”

Calabrese told db: “Our ethos is to make all spirits categories accessible to all drinkers. Our separate macerations are core to our process to ensure we get the high quality of flavour and balance.”

Speaking about the new spirits, Calabrese explained: The London Spritz involves six macerations with core botanicals for up to six weeks, the whisky was a painstaking process to select the right scotch blend and again up to six weeks of macerations and then the rum with its liquid blend sourced from Barbados, Dominican Republic and Nicaragua, with a mix of ages up to five years old and macerating for up to five weeks with fresh and dry natural bananas. The classic dry gin is our original core liquid, we created 10 years ago which is now citrus forward. I believe we have created the best flavoured spirits available, a range for everyone to enjoy.”

The range is available in the UK from the 14 February via Drinks Supermarket, Amazon, Whisky Exchange, Master of Malt, Drinks Direct and from the Hoxton Spirits website.