VSPT launches new responsible drinking campaign

Chilean wine giant VSPT has launched a new campaign and seal for its products to encourage moderate alcohol consumption.

Called b-smart, the campaign will see specially produced logos appear on VSPT’s social networking channels, as well as at tastings and trade shows where the company will exhibit its wine labels from Chile and Argentina.

“The objective of this program is to highlight the importance VSPT places on moderate consumption,” said corporate head of affairs Bárbara Wolff.

“We are passionate about wine and we enjoy promoting it; however, as producers we have a strong responsibility to consumers and society. Wine is a noble product when it is consumed in moderation, for that reason we have the dual challenge of promoting it, and at the same time, educating our consumers.”

The VSPT Group is the second largest exporter of Chilean wine and the leading wine producer in the domestic market. It manages over 4,000 hectares of vines and produces 16 million nine-litre cases a year. It launched its flagship brand, Gato Negro, in the UK in 2016.

In the UK, alcohol charity Drinkaware announced a new and controversial partnership with Public Health England on the launch of a new campaign aimed at encouraging Brits to take two days off from alcohol each week.