VSPT launches new responsible drinking campaign

Chilean wine giant VSPT has launched a new campaign and seal for its products to encourage moderate alcohol consumption.

Called b-smart, the campaign will see specially produced logos appear on VSPT’s social networking channels, as well as at tastings and trade shows where the company will exhibit its wine labels from Chile and Argentina.

“The objective of this program is to highlight the importance VSPT places on moderate consumption,” said corporate head of affairs Bárbara Wolff.

“We are passionate about wine and we enjoy promoting it; however, as producers we have a strong responsibility to consumers and society. Wine is a noble product when it is consumed in moderation, for that reason we have the dual challenge of promoting it, and at the same time, educating our consumers.”

The VSPT Group is the second largest exporter of Chilean wine and the leading wine producer in the domestic market. It manages over 4,000 hectares of vines and produces 16 million nine-litre cases a year. It launched its flagship brand, Gato Negro, in the UK in 2016.

In the UK, alcohol charity Drinkaware announced a new and controversial partnership with Public Health England on the launch of a new campaign aimed at encouraging Brits to take two days off from alcohol each week.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

Business Manager - Impulse

Australian Vintage
Croydon, UK

Decanter Awards Marketing Manager

Decanter
London, UK

Customer Development Manager - South London

Love Drinks Ltd
London, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more