The first album inspired by the production of Vini d’Abruzzo has now launched
A new record, alleged to be the first ever album inspired by the production of Vini d’Abruzzo, has launched online, with 10 tracks created from the sounds of winemaking, such as the wind among the vine rows and the popping open of a bottle.
The campaign ‘The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe’ has officially launched the album Wine Sound, a creative project that transforms the wine production process into music and images.
From today, the record is available on the main streaming platforms including Spotify, Apple Music, iTunes, Amazon and YouTube.
10 original tracks have been created from the recording of the authentic sounds of the Abruzzo winegrowing landscape, ranging from the wind among the vine rows to the pruning shears during the harvest, and from the rhythm of fermentation to the silence of ageing, through to the sound of the bottle being opened and the final toast.
In parallel with the music production, a 25-minute short film was created to visually narrate the same production phases.
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The recordings were made in Abruzzo’s vineyards and wineries, with the project led by the Consorzio Tutela Vini d’Abruzzo, and the creative direction pioneered by Blancdenoir Communication Agency.
“Wine Sound represents a new and contemporary way of telling the story of our territory and the wines of Abruzzo,” said Alessandro Nicodemi, president of the Consorzio Tutela Vini d’Abruzzo.
“Through the language of music, we have succeeded in transforming the sounds of viticulture and winemaking into an emotional experience capable of bringing the public closer to wine culture, showing how our territory can become a source of inspiration not only for wine, but also for art.”
Co-financed by the European Union, ‘The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe’ campaign promotes European excellence in the United Kingdom and Switzerland. Through tastings, education, and promotional events, the campaign supports the visibility and appreciation of products marked with the PDO and PGI labels.
The project is also backed by the Consorzio Cacciatore Italiano and the Consorzio Zampone e Cotechino Modena PGI in Italy, as well as the ODG des Premières Côtes de Bordeaux et Cadillac in France, and the Asociación para la Promoción del vino de Garnacha – Garnacha Origen in Spain.
