AIX Rosé sets summer mood with Playlister
Maison Saint Aix’s flagship rosé has teamed up with Playlister to launch the Sea, AIX and Sun playlist, inspired by summer in the South of France.
Summer arrives without hesitation, inviting everyone to embrace its warmth. The days grow longer as people settle into relaxing moments, where anything seems possible. AIX Rosé is perfectly designed for this season: picture a sunlit table, a chilled glass in hand, and long, leisurely evenings.
Born in the hills north of Aix-en-Provence, AIX Rosé is a globally cherished Provençal rosé, crafted by winemaker Nicolas Quiles, who has been recognised as one of the Top 100 Winemakers by db. The rosé captures the best of Provence – the sun, soil, and unique rhythm of the region – in every bottle.
To tap into the summer season, AIX Rosé has once again teamed up with world-leading music curation company Playlister to curate a seasonal playlist that pairs perfectly with the rosé’s character. Sea, AIX and Sun by AIX Rosé x Playlister captures the essence of summer in southern France, inspired by the region’s warmth, brightness, and unique sense of freedom. Both the playlist and AIX Rosé are perfectly attuned to the summer season, offering a new frequency for tapping into tranquillity. Sea, AIX and Sun moves as the best summer days do: unhurried, but with just enough energy to keep the afternoon buzzing.
The collection is designed for those who appreciate and savour life’s greatest pleasures: good food, fine wine, and great company. Featuring a mix of shimmering Balearic grooves, jazzy international house, deep hypnotic rhythms, uplifting nu disco, and vibrant percussive instrumentals, the sun-drenched summer soundtrack transports listeners worldwide to a warm day in the South of France.
Playlister has skillfully shaped these tracks into more than just a playlist; they have created an immersive atmosphere that subtly shifts as the day unfolds—transitioning from the slow heat of noon to golden hour and beyond.
“There is a specific kind of afternoon in Provence, the kind where nobody is in a hurry, and nobody wants to be anywhere else. That is the feeling we tried to put into this playlist,” explains Victor Verhoef, global marketing director at Maison Saint Aix. “Sea, AIX and Sun is not background music. It is the whole scene.”
Sea, AIX and Sun is now available on Spotify, Deezer, and Apple Music, accompanied by a celebration on the AIX Rosé Instagram account. The playlist will be updated throughout the season, serving as a vibrant companion to a Provençal summer, no matter where in the world you are.
AIX Rosé is distributed internationally across Europe, the Americas, Australia, and beyond, and is the preferred choice at some of the world’s finest restaurants, hotels, and lifestyle destinations.
Related news
The best rosé wines between £20 and £50
