Why blueberry flavoured drinks are the next ones to watch
Blueberry flavours are seeing a surge in growth, catapulted by both the viral trend for blueberry coffees, a boost in popularity for fruit beers and the rising interest in antioxidant-rich functional drinks. db reports.
Recent data has shown that blueberry flavours are leading the way due to peopleʼs interest in the innovative flavours. According to Market Data Forecast’s Industry Analysis 2026 to 2034, the beer is produced by fermenting blueberry instead of grains with very little alcohol, a plus point in light of current no and low alcohol trends which accounts for enhancing the growth rate of the market.
According to the data, the global fruit beer category size was worth around US$304 billion in 2025 and is anticipated to reach nearly US$453 billion by 2034. In fact, this year, the segment was worth approximately US$318 billion, growing at a CAGR of 4.5%. Speaking about the sales spike, UK supermarket chain Tescos told db that fruit beer styles were “Britain’s fastest-growing beer trend” which has continued to gain traction across the UK.
Tesco beer buyer Ben Cole explained: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft boom started more than 15 years ago.”
Blueberries blend well
Many breweries have been shown to add processed extracts, syrups, or spices to the finished product without going through the fermentation process. However, fruits like blueberries have been noted to blend well with the sweet flavour of traditional malt and fruit as well as the sharper more bitter flavours of coffee or more robust brews.
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Fruit beer, although introduced in Belgium, is now available in many countries around the world and as an awareness of the benefits of low and no alcohol beers associated with fruit beer increases, functional beverages and probiotic qualities of beer and blueberries becomes more evident, demand for such products is anticipated to increase as consumer preference for drinks that meet these needs rises.
The growing demand for fruit beer for Gen Z is also expected to support industry growth. In addition, higher disposable income and increased adoption of western culture has been assumed to drive growth in target markets. For a brewing industry increasingly looking beyond hops for innovation, this could not be more timely. Plus, while functional beverages are booming, and consumers are no longer content with drinks that merely taste good — drinks brand owners and brewers must look to the trends and if a beer style can offer antioxidants as well as refreshment, or offer effects similar to probiotics, then the sales benefits appear to match the potential for a new bar cry to emerge.
Potential for growth
The regional segment of the fruit beer market is divided into North America, Latin America, Europe, APAC, and MEA. Europe dominated the market in 2019, occupying a 40% share. Among consumers in countries like France and the UK, many breweries and current demand for non-alcoholic beverages are expected to continue to be a favourable factor for the region’s industrial growth. Plus, since brewing is considered a high-value industry and traditionally supported in Europe, it is expected to open the way for new players to make national investments. As the fruit beer sector continues to grow in popularity in countries like India, China, and Japan, more broadly, Asia Pacific will expand at the fastest annual growth rate of 6.3%.
Furthermore, Latin American and North American markets have shown great growth potential and are foreseen to make a significant contribution to the overall size of the market in the future. The Middle East and Africa have the lowest market share due to poor economic conditions in Africa and alcohol production regulations in some countries in the Middle East. However, on social media on a global scale, the trend for Gen Zers to discover trends for blueberry flavours across iced coffee concoctions is predicted to lead the way for the rest of the drinks industry to pander to the same demographic.
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