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Tesco revamps Finest wine labels to highlight each wine’s story

Tesco has revamped its Finest wine labels in order to make them look more premium as part of a wider redesign of the range. 

The new labels, which include the Finest silver shield and a new cap, will “reflect the care and expertise that goes into every bottle”. Each bottle will be individually redesigned to tell the story of that particular wine through the label, Tesco said.

For example, the redesigned Tesco Finest Blanquette de Limoux now features a handwritten label emphasising the tradition behind the hand-harvested wine, which is one of the oldest sparkling wines in the world.

In addition, Tesco Finest Falanghina will feature a Campanian High Renaissance-style painting on the label to identify the wine as being from South Western Italy.

The Finest silver shield has been added to each bottle to highlight the quality and “act as a prominent endorser of each wine and [the] expert partners who work so hard to create them”, Jason Godley, category director for BWS said. A new embossed silver cap has also been adopted to help consumers find the bottles on the shelf more easily.

“We know that many use the Finest brand to help identify great quality and value wines when they are shopping,” Godley said, adding that the retailer was “very proud” of its “exceptional” range of Tesco Finest wines, which won the International Wine Challenge Own Label Range for the second year in a row.

“Attention to detail has been given to the finishing touches on every label for a premium in-hand feel, mirroring the care and expertise that goes into the creation of these wines.” he continued.

“These redesigns have been in development for over two years as part of a brand-wide improvement plan across Finest packaging.

“It is extremely rewarding to see them on shelves and being enjoyed by customers and the trade. Our team and trusted suppliers have worked extremely hard to make sure that these labels reflect the true quality and expertise that is inside every bottle, and we could not be prouder to unveil the result.”

“As always, we remain committed to providing the best selection of wines for customers, whatever their budget, occasion or style preference.”

Many of the new Finest designs are already available in-store, with more due to launch before spring 2024.

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