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Off-menu cocktail club launches in London

If you’ve ever been stumped when trying to decided what to order from the bar, then a new travelling off-menu cocktail club may have a solution.

Off the Cuff, sponsored by drinks brand The Berry Company, will be popping up across London from 8 July. The first location to be announced is London Art House in Angel. Later locations are yet to be announced.

Over two-and-a-half hours, guests can discover drinks designed with their particular palate in mind. All they have to do is download an app, input their spirit preferences (a press release also notes that no- and low-alcohol options are available), other ingredients that are to their taste, and which drinks they like, and the app will develop a drink personalised for you. As technology does have some limits, the cocktail will be mixed by an attendant bartender.

An £85 ticket will get you three drinks, as well as canapés and live music.

Founder Asia Diaz said of this unconventional approach to mixology: “With the growing trend for unique and artfully presented cocktails, I wanted to create an event that brings a touch of indulgence and a sense of celebration to all of my guests. Through Off the Cuff, I hope to achieve just that.”

The data from customers’ usage of the app could well provide a highly up-to-date insight into the cocktail trends, offering an intriguing insight into what people are drinking today.

The cocktail configurations customers opt for may also hold up a mirror to the influence of social media on our taste preferences. Last year, searches for the Negroni Sbagliato increased five-fold after a clip of House of the Dragon actor Emma D’Arcy mispronouncing the fizzy Italian beverage’s name went viral.

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