Price of a pint of Guinness expected to soar to £13 within a decade
UK pub-goers could be paying close to £13 for a pint of Guinness in some regions within a decade, according to new price data.
The analysis, made by the forecasters at Predictionist, applied recent UK price growth to current city-level Guinness prices to calculate what drinkers might be paying by 2035.
The estimated projection, which is UK-focused, is not a guaranteed future price, but uses the assumption that if Guinness prices keep rising at the same recent national average rate across all cities, the ones that are the most expensive today will reach such levels.
According to the analysts, the findings will be the most relevant to UK consumers who regularly spend money in pubs, especially in larger cities where the price of a pint is already more than the national average.
Londoners expected to see the biggest price rises
The data revealed that London drinkers should be prepared to face the biggest projected cost and highlighted that the capital is already the most expensive place in the UK to drink Guinness with prices of around £6.87 per pint. The analysts noted that if prices rose at the recent average rate used in the forecast, that would reach around £13.10 by 2035.
According to the research, drinkers in other high-cost cities could also see pints move well beyond £10. For instance, Cambridge is projected to rise from £6.38 to around £12.10, while Brighton could see its pints of Guinness rise from £6.13 to around £11.70.
Predictionist based the projection on current city prices from 2026 and also used research by UK Debt Expert, which surveyed Guinness prices across major pub chains including Wetherspoons, O’Neill’s, Hungry Horse and Greene King.
The researchers then outlined that to obtain the forecast they then applied a recent UK average annual price increase of around 7.4% to reflect how the average pint of Guinness had already risen by around a third between 2022 and 2026. Following this, that rate was compounded forward over the next nine years to estimate a 2035 price for each city.
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Speaking about the forecast, a Predictionist spokesperson said: “This isn’t a crystal ball, it’s a projection based on what’s actually been happening at the bar. If the price of a pint keeps climbing at the pace we’ve seen recently, some drinkers really could be paying close to £13 for a single Guinness within a decade.”
According to the research, the price of a pint of Guinness could change dramatically with the analysts giving a breakdown of 10 cities and each anticipated price lift based on the projection data.
Which cities are estimated to see the biggest price increases
London: £6.87 today, rising to around £13.10 by 2035.
Cambridge: £6.38 today, rising to around £12.10 by 2035.
Brighton: £6.13 today, rising to around £11.70 by 2035.
Edinburgh: £6.08 today, rising to around £11.60 by 2035.
Oxford: £6.02 today, rising to around £11.40 by 2035..
Newcastle: £5.15 today, rising to around £9.80 by 2035.
Coventry: £5.15 today, rising to around £9.80 by 2035.
Hull: £5.08 today, rising to around £9.70 by 2035.
Glasgow: £4.93 today, rising to around £9.40 by 2035.
Bristol: £4.78 today, rising to around £9.10 by 2035.
According to the researchers, there is no fixed deadline or eligibility rule attached to the projection, because this is not a bill change, tax change or benefit change. Instead, it is a warning about where discretionary spending could go if current price pressures continue.
Regular drinkers could see their spending rise
The analysts noted that, for consumers, the practical point is that pub spending can rise quickly when regular purchases are affected by compounding price increases. This means that someone buying several pints on a night out, or visiting city-centre pubs regularly, would feel the effect more sharply than an occasional drinker.
The researchers also stated that prices will still vary by venue, chain, city and local area. For example, the analysts pointed out that some Wetherspoons pubs currently serve Guinness for under £4, while prices outside big cities are generally lower. At the other end of the market, some pricier London areas have already recorded pints well above £7, including £7.62 in Kensington and Chelsea and £7.19 in the City of London, with some central London bars charging £8 or more.
Popularity
The research has shone a light on the fact that Guinness has grown strongly in popularity in recent years and was named the UK’s most popular beer brand by YouGov. Additionally, there is the data showing that around one in every nine pints poured in Britain is now a Guinness. However, at the same time, pubs and breweries have faced higher energy, production and staffing costs, which can feed through into bar prices. Plus, Guinness owner Diageo confirmed a further 5.2% increase to the price of Guinness on draught for pubs from April 2026. That said, the forecast does not mean every pub will charge these prices by 2035. It shows what could happen if recent average increases continue and compound over time
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