Pub sign of Jodie Kidd’s naked bottom removed

Model and publican Jodie Kidd has been told to remove a pub sign of her naked figure, due to complaints from residents to the local council.

Jodie, who owns The Half Moon pub in Kirdford, West Sussex, was taking part in the Stella Artois: The Pub Renaissance campaign, which saw a number of pub signs repainted with figures ‘au naturel’, to support charity Hospitality Action.

She told The Sun: “We had to take it down because we received too many complaints.

“It was really sad. Villagers thought it wasn’t fitting for a 16th century pub to have an arse hanging out. They complained and the council told us to take it down.”

Jodie, who raised money for Hospitality Action by selling print versions of the pub sign, said: “The campaign was there to raise money for people in the industry suffering as a result of rising energy bills. I was proud to be part of the campaign.”

But she did state that perhaps there was a misunderstanding by locals as to the reasoning behind the sign.

“If they didn’t understand it was for charity and helping the hospitality industry,” she continued, “then I’m sure they were thinking ‘why is our landlady getting her butt cheeks out?”

Jodie is a long-time pub campaigner, and first started petitioning the UK government for a cut in beer duty in 2018, when on average, three pubs a day closed their doors for good.

Despite three long years of campaigning with Long Live The Local, almost 500,000 petition signatures and more than 250,000 people writing to their MP, the Government is yet to reduce beer duty, a tax which is three times higher in the UK than the average across the EU and 11 times higher than in Germany and Spain.