Henkell Freixenet readies brand updates for TFWA Asia Pacific
Henkell Freixenet is set to introduce a raft of new product developments and global travel retail exclusives across its sparkling wine brands.
The company will be showcasing the new updates at this year’s TFWA Asia Pacific conference in Singapore next week, broadening the reach of its products in global travel retail.
Speaking about the show, Henkell Freixenet Global Export’s senior vice president Sandra Janetzki said: “2022 was an important year for the Henkell Freixenet portfolio of sparkling wine, wine and spirits brands to return to growth in the travel retail marketplace. 2023 offers even more opportunities for our iconic global brands to develop and target growth, especially in the Asia region where GTR is a key strategic focus.”
Janetzki added: “We will be showcasing new product innovations and travel retail exclusives from Henkell, Freixenet, Mionetto, Segura Viudas and Champagne Alfred Gratien in Singapore and we warmly welcome all to come by and be our guest.”
As part of the updates, Henkell has had a brand design refresh and is sporting a new logo. Under the Mionetto brand, the wine company launches the herbal liqueur drink Mionetto Aperitivo, which is made to be mixed with Mionetto’s classic Prosecco and introduces a special Mionetto Spritz combo gift pack to global travel retail.
Further to its launch during Cannes last year, Freixenet Elyssia Cava will be available for attendees at the show to view with a redesigned bottle and label. Also sporting new branding and labels, the show will assist in being a springboard for the Champagne brand Alfred Gratien to further expand across global travel retail.
During the Singapore show, Henkell Freixenet has also highlighted how it aims to remain committed to championing its Cava brand Segura Viudas as well as the NoLo category with its 0.0 % sparkling wine products and hinted that it has expanded its offer to include Freixenet 0.0 % Still Wines in white, rosé and red expressions and will kick off a marketing campaign that will focus on aromas of tropical and citrus fruits