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Bushmills owner Proximo unveils £60 million distillery
Global spirits giant Proximo, owner of Bushmills Irish Whiskey, today unveiled its new £37 million Causeway Distillery, part of the company’s £60 million investment in its Irish single malt distilling and ageing facility at Bushmills over the past five years.
The 39,000 sq ft facility, situated on Ireland’s north coast, will double production at the Bushmills site.
Technology deployed at the new site will reduce energy usage by 30%, and modern distilling innovations have boosted material consumption efficiency by up to 10%, according to the company.
Bushmills Irish Whiskey was first acquired by Proximo in 2015, and the investment in the Causeway Distillery will allow for continued growth of the Bushmills portfolio, which saw depletions grow over 10% in 2022, passing one million case sales for the first time in its history.
According to Gordon Dron, Managing Director EMEA APAC, Proximo, the new site has been developed to “meet the demand of new single malt consumers and seize this fast-growing value opportunity worldwide in the next decade and beyond”.
Bushmills has introduced two new ultra-premium additions to its range of products to celebrate the opening of the new distillery — a 25 Year Old and 30 Year Old Single Malt. The 30 Year Old is set to retail at a top price of $2,200 a bottle, which the company has described as a “bold entry into the ultra-prestige” market.
Alex Thomas, Bushmills master blender, said: “Today, as we look to the future, it is fitting to release these two rare expressions. They are a testament to our passion for aged single malt. Maturing patiently and cared for by a generation of skilled craftspeople, these refined whiskeys have spent a lifetime in hand-selected oak casks and are now ready to take their place as true legends of Irish single malt.”
Proximo is also looking to capitalise on the area’s popularity as a tourist destination, with plans for a visitor experience at the new distillery. Visitors can expect an immersive experience that includes Sharvagh House – linked to Hugh Anderson, one of Bushmills great whiskey pioneers – bridging the old and new worlds of whiskey-making in the region.