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db recommends: Vinitaly

From Sunday 2 to Wednesday 5 April, the wine world will converge on Verona for the 55th edition of Vinitaly.

Last year’s fair attracted some 88,000 attendees, including large numbers of buyers and press, from 139 countries and 4,100 exhibitors, and the Veronafiere is braced for a similarly grand occassion.

Vinitaly offers the most comprehensive showcase of wines from across Italy, from the fresh and floral whites of Friuli Venezie Giulia, to big, bold Sicilian reds, ripened in the Mediterranean sun.

There will be a number of areas dedicated to different aspects of wine production and consumption. These include Vinitaly Bio, which is focused on certified organic wine production (Hall F), Vinitaly Design, which looks at the products and accessories that go along with enjoying the experience of wine (Area F), and Micro Mega Wines, the new Vinitaly event showcasing some of Italy’s highest quality estates devoted to unique grape varieties and/or terroirs that are characterised by small volume production.

But, though Italian viticulture is very much the focus, there will be a dedicated area for international exhibitors in Pavilion D. Last year’s show had exhibitors from 39 countries.

As before, Vinitaly Plus, the digital platform designed to share exhibitors, market trends and the latest news, will be available in 10 languages, and there is a Vinitaly app too.

Overlapping with the main exhibition, from 31 March to 3 April, the Vinitaly off-show will involve tastings, meetings and events around the city Verona.

To discover more about Vinitaly, click here.

Related reading: Vinitaly to launch international roadshows this year

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