Moët Hennessy acquires luxury rosé producer Château Minuty
Moët Hennessy, the wine and spirits division of luxury goods giant LVMH, has acquired a majority stake of Provence rosé producer Château Minuty, adding to a premium rosé portfolio that already includes Château d’Esclans.
The Minuty estate, located in the Saint-Tropez peninsula, produces a collection of “top-of-the-range” wines, Moët Hennessy said in a press release announcing the acquisition.
The estate was created under Napoleon III and has been listed as Grand Cru Classé Côtes-de-Provence since 1955.
Under the terms of the acquisition, the Matton family will retain a vested interest in the running of the estate, while current executives and family members will continue to manage the company.
Philippe Schaus, chairman and CEO of Moët Hennessy, commented: “It is a great source of pride for the group to seal a strategic partnership with Minuty, one of the world’s leaders in Rosé de Provence. We are very pleased to have the opportunity to work alongside the talented employees of Minuty, known for their commitment to creating wines of the highest quality.” He added: “This is a new step in the relationship of trust built over the last two years between the group and the Matton Family, through the distribution of their wines in the Asia-Pacific region. This alliance, driven by strong export demand, will strengthen the development of Minuty wines internationally, benefitting the entire Rosé de Provence category.”
Another of Moët Hennessy’s burgeoning portfolio of premium rosés, Garrus, 2020 – Chateau d’Esclans premier expression – was selected by our Editor-in-Chief, Patrick Schmitt MW, as one of the top 10 wines of 2022.
Jean-Etienne and François Matton, directors and partners of Minuty, added: “We are delighted with this partnership with Moët Hennessy. Built around our common passion for exceptional wines and respect for know-how passed down through generations, this strategic alliance will allow our estate to benefit from the strength of a major international group while ensuring the continuity of the heritage and traditions of Château Minuty.”
Another rosé producer, Château Galoupet, one of 18 Cru Classé estates in Provence, was acquired by Moët Hennessy in 2019.
Another drinks giant, Pernod Ricard, announced towards the end of last year that it had acquired Provence’s Château Sainte Marguerite, which achieved cru classé designation in 1955. You can read more on that here.