Johnnie Walker debuts limited edition bottles with ink made from air pollution
Diageo-owned Johnnie Walker has partnered with Air-Ink on a series of limited edition bottle designs for its Black Label collection, illustrated using ink made from air pollution.
Named the Johnnie Walker “Keep Walking City Collection”, the bottles were designed in partnership with Air-Ink, a brand that creates ink by condensing carbon-based gaseous effluents generated by air pollution.
Each limited edition bottle depicts one of six cities rendered by illustrations designed by five artists. The cities are: Mexico City, New Delhi, Warsaw, Bangkok, Istanbul and Madrid. Only 2,500 bottles are available for purchase.
Johnnie Walker global brand director Julie Bramham commented: “Johnnie Walker is built on a legacy of making positive, progressive choices and to bring this collection to life we asked artists to shine a light on what makes their city special and inspires people to come together to ‘keep walking’.
“We are really thrilled by the unique depictions that have come out of this brief and combined with the Air-Ink partnership it demonstrates the power of combining art and innovation, making this limited edition range a true collectible.”
The collection has already proved hugely popular, selling out in Warsaw and Bangkok in just over a week, according to Hypebeast.
The artists who illustrated the bottles are: Alek Morawski for Warsaw; Okuda San Miguel, for Madrid; Paola Delfín, for Mexico City; Shilo Shiv Suleman, for Delhi; Mr Hure for Istanbul; and Gongkan, for Bangkok.
The Johnnie Walker Black Label Blended Scotch Whisky boasts flavours of toffee, fruit and spicy vanilla and comprises 40% ABV.