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Chivas Brothers sales soar 25% in FY22

Chivas Brothers, the Scotch whisky business of Pernod Ricard, has announced its FY22 full-year performance, with net sales up 25% as demand for Scotch whisky soars.

Chivas Brothers sales soar 25% in FY22
Jean-Etienne Gourgues, Chivas Brothers Chairman and CEO

Chivas Brothers’ results reflect the significant increase in global demand for Scotch, with net sales up +25% derived from both mature markets (+16%) and emerging markets (+34%).

The brand recorded global growth of +29% and a noteworthy result of +42% in emerging markets.

Sales were particularly robust in emerging markets – Brazil reported +56% growth , while India saw sales spike at +43% and Poland +12%. There was also strong momentum in historically mature markets – Spain (+41%), South Korea (+35%) and Japan (+13%).

Jean-Etienne Gourgues, Chivas Brothers Chairman and CEO, commented: “These positive results demonstrate that our strategy for growth, with investment across innovation and sustainability, is on track. We are well set up to continue this trajectory in FY23 to shape the future of Scotch by opening up the category to new audiences across the globe.”

Pernod Ricard has revealed 17% sales growth in 2022, totalling €10.7 billion, in what marks its fastest growth rate in over 30 years. 

All four international Scotch Whisky brands within the Pernod Ricard portfolio registered a record high growth in FY22, with Chivas, Ballantine’s, Royal Salute and The Glenlivet growing over 20% in domestic markets.

In travel retail, Chivas and The Glenlivet recorded triple digit growth, demonstrating a steady recovery of the travel retail industry as restrictions lift.

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