No.3 London Dry Gin relaunches in Hong Kong with new look
Berry Bros. & Rudd’s No.3 Gin debuted its new bottle packaging in Hong Kong this month, with an activation program at different bars across the city.
In the new packaging design, the No.3 name and iconic key remain, reflective of Berry Bros. & Rudd, the brand creator’s home at No.3 St James’s Street for over 320 years, also one of the oldest wine and spirits merchants in the United Kingdom, supplying to the British Royal Family.
Hailed as “World’s Best Gin”, the new No.3 stays true to the quintessential style of a London Dry Gin with an elevated and contemporary aesthetic by the turquoise-toned glass.
According to the brand, the gin is made by world-class master distillers, mixologists and spirits specialists, including Dr. David Clutton – the only person in the world with a PhD in Gin, to join the expert team for the painstaking 730-day to craft the World’s Best Gin recipe, which contains six essential botanicals – juniper berries, sweet orange peel, grapefruit peel, coriander, angelica root and cardamom, coupled with a distillation process in a unique 100-year-old, brick-encased copper pot still at the famed De Kuyper distillery in Holland, the birthplace of gin. The result is a meticulously refined spirit that achieves the most refreshing balance of three key flavours: juniper, citrus and spice.
The introduction will be accompanied by an artisanal bespoke cocktail menu by ARGO at our Seasons Hotel Hong Kong, offering an experience to savour the creative concoctions that aligns with No.3’s fresh and polished palate.
For instances, Century Highball is a mixed highball with No.3 London Dry Gin as base and topped with shiso wine and tonic water; while Heirloom Gimlet is No.3 London Dry Gin mixed with Aquavit spirit, as well as fresh tomato cordial to create an a savory and sweet version of a classic gimlet.
Meanwhile in speakeasy bar ROOM 309, the bar also joins the game and presents three original cocktails made with No.3 London Dry Gin under the theme of “Unlock the Perfection”.
The cocktails are namely #3 Gin & Tonic, integrated with the locally manufactured Herbal Tonic Water by Mezzanine Makers alongside whispers of grapefruit and Rosemary; Summer Parlour, a thirst-quenching creation contains clarified guava purée, housemade green cardamom cordial, sour essence from grapefruit juice; and also The Secret Keeper, a summery interpretation of the classy negroni with notes of Jasmine tea and a pinch of thyme.
Owned by Berry Bros. & Rudd, No.3 London Dry Gin is has a strategic partnership with Edrington, who is also the distributor of the gin worldwide.