New Wine Hub and LiveTrade partnership to ‘significantly’ expand businesses access to global fine wine trading

LiveTrade, the fine wine trading platform powered by Bordeaux Index, has teamed up with Wine Hub, the leading wine business software platform for merchants, collectors, and producers from Wine Owners in a move that will “significantly expand access to global fine wine trading”.  

The new partnership connects Wine Hub’s market-leading business management platform for wine businesses directly to the LiveTrade marketplace, one of the most active trading venue in the industry.

With no membership restrictions, subscriptions or additional costs, businesses using Wine Hub will gain direct and seamless integrated access to the LiveTrade marketplace from within Wine Hub itself. Other key highlights of the partnership include real-time visibility of LiveTrade pricing and available stock from global merchants and private collectors, as well as the ability to buy and sell wine directly on LiveTrade through Wine Hub’s trading exchanges interface.

LiveTrade has thousands of users across both B2B and B2C, with around £50m of In Bond blue-chip wine readily tradable at any one time. According to Bordeaux Index, merchants who have already integrated directly with the LiveTrade API have reported multiple-fold increases in their traded volumes, which it says demonstrates the impact of connecting operational systems directly to the marketplace.

The move represents a step towards “a fully connected digital infrastructure for the global wine trade”, according to a joint statement from both companies.

For Wine Hub, the integration with LiveTrade marks a milestone in the development of its ecosystem, which already offers a range of feature that streamline operations, optimizes sales and manages complex supply chains. It will enable the 100 businesses already using it “to deploy multiple sourcing and sales channels without fear of overselling, opening up new addressable markets, finding pools of liquidity and increasing opportunities for future growth”, it said.

Matthew O’Connell, Co-CEO of Bordeaux Index, said LiveTrade had been built to bring greater liquidity, transparency and efficiency to the fine wine secondary market and that by integrating with Wine Hub from Wine Owners, merchants using the platform would be able to have “immediate visibility of market pricing, available stock and the ability to trade on what is now the most active fine wine marketplace”.

“What Nick and the team have created at Wine Hub is hugely effective for many wine businesses and I am delighted that we have this exciting integration in place,” he said. “Wine Hub sits at the heart of many merchants’ daily operations. By integrating LiveTrade directly into this environment, businesses can buy, sell and source wine as part of their normal workflow, without switching between systems. This deeper integration makes participation in the marketplace easier than ever, driving increased trading activity and further strengthening the liquidity and accessibility of LiveTrade for all users.”

Nick Martin, CEO of Wine Owners said the team were excited to partner with Bordeaux Index on the new project.

“We are committed to building out the global wine trade’s own ecosystem of sales and sourcing channels, industry infrastructure and essential services, to ensure that market participants of any size can benefit from more trading and growth opportunities orchestrated in a single platform,” he said.

The integration goes live today, backed up with ongoing start-up support from dedicated teams at both Wine Hub and LiveTrade. For more information, see here.

 

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