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Alcohol-free beer brand promises ‘better sex or your money back’

Alcohol-free beer brand Days has launched a novel campaign ahead of Valentine’s Day – promising to give customers their money back if they do not “notice a better sexual experience” after drinking their beer until midnight on 14 February.

Alcohol and sex - 0.0% beer Days

Days wants customers to enjoy their alcohol-free beer this Valentine’s Day, claiming that they want to start a conversation about alcohol and sex – specifically the effect booze has on sexual sensitivity for both men and women.

“We’re so confident you’ll feel the difference between the sheets with our 0% beer, we’ll give you your money back if you don’t.” Days says on its website.

Mike Gammell, Co-Founder, Days Brewing said of the campaign, “For us 0.0% beer should never be about ‘less’, it’s always about MORE. We aren’t saying you need to cut booze out of your life entirely but there’s no question that reducing your alcohol intake has a positive impact on your physical, mental and sexual health. Beer has been bringing people together for thousands of years and we want to make sure that people can still enjoy a beer with their favourite person this Valentine’s Day without experiencing any unwanted side effects.”

To apply for their money back, consumers would need to share their experience at

An out-of-home activation will be launched on Shoreditch High Street over the weekend to support the campaign.

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