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Laithwaites Wine announces rebrand and updated portfolio

Laithwaites Wine has undergone a rebrand, including a new look, an updated portfolio and a greater emphasis on the customer experience.

The wine home delivery company’s makeover will involve an upgraded mobile-led browsing and ordering which allows for customisation and flexible membership and buying options as well as the ability to attain personalised subscription cases as well as one-off purchases.

“For over 50 years, Laithwaites has been a compass to a world of wine adventure, and we’re pleased to roll out a new look, develop fresh offers, reinvigorate our incredible portfolio of wines and further enhance the customer experience to unlock what we like to call ‘magic in a box,’” said founder Tony Laithwaite.

The direct-to-consumer wine subscription company will be offering visitors to its website an introductory offer of a total of eight wines plus two wine glasses for US$49.99 (plus tax) with free shipping to attract new business.

Members will receive a new nine-bottle selection every 10 weeks with the ability to pause or cancel the subscription online anytime.

Every wine bought via Laithwaites will include the wine’s background story, some tasting notes and a food-pairing suggestion.

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