Post Malone launches Provence rosé in the UK
American rapper Post Malone is launching his Provence rosé, Maison No. 9, in the UK this week, following on from its successful roll out across the US.
Maison No. 9, a 2019 Méditerranée IGP made from 45% Grenache, 25% Cinsault, 15% Syrah and 15% Merlot, will launch in the UK at midday on 17 December via the brand’s website.
The Provence pink will be available in three sizes: 75cl, 1.5l and 3l, with an RRP of £16.99, £40 and £99 respectively, and will be rolled out across the UK in early 2021.
The rosé was created in partnership with Post Malone’s entrepreneur friend, James Morrissey of Global Brand Equities, and music manager Dre London.
The trio created the wine by working closely with vintner Alexis Cornu of Provence winery group MDCV, based close to St. Tropez, with Malone making frequent trips to France while on tour last year.
Its name is inspired by Malone’s favourite tarot card, the Nine of Swords, which represents overcoming challenges.
The pale pink is said to offer aromas of “ripe pineapple, pear and strawberry”, and has “a clean, dry, crisp finish”.
The wine is housed in a tall bottle with an elongated neck and a glass stopper shaped like a castle turret.
The on-trend rosé proved a sell-out success when it launched in the US in June – 50,000 bottles of Maison No. 9 were sold on the Vivino app in a two-day pre-sale. The wine is currently available at 9,000 retailers across 50 US states.
Post Malone has recently been nominated for three Grammys for the 2021 awards – album, record and song of the year.
Malone isn’t the first celebrity to take an interest in rosé. Brad Pitt and Angelina Jolie have been making Provence pink at Château Miraval since 2011, and in 2017 American rocker Jon Bon Jovi launched Languedoc rosé Hampton Water in collaboration with his son Jesse and winemaker Gérard Bertrand.
This summer pop princess Kylie Minogue entered the game with a pale pink of her own from France.