Post Malone sells 50,000 bottles of rosé in two days
Proving the pulling power of a celebrity owner, American rapper Post Malone sold 50,000 bottles of his southern French rosé during a two-day pre-sale on Vivino.
As reported by TMZ, Malone’s rosé proved so popular that it crashed the Vivino app on the morning of the sale due to unprecedented demand.
Called Maison No. 9 after the rapper’s favourite tarot card – the nine of swords – the pink officially went on sale today and is available to buy in most US states priced at US$21.99 a bottle.
The rosé was created in partnership with the rapper’s entrepreneur friend, James Morrissey of Global Brand Equities, and music manager Dre London.
The trio created the wine by working closely with vintner Alexis Cornu of Provence winery group MDCV, with Malone making frequent trips to France while on tour last year.
A 2019 Méditerranée IGP, the pale pink is made from 45% Grenache, 25% Cinsault, 15% Syrah and 15% Merlot, and offers notes of “ripe pineapple, pear and strawberry”, and “a clean, dry, crisp finish”.
The pink is housed in a tall bottle with an elongated neck and a glass stopper shaped like a castle turret.
“Rosé is for when you want to get a little fancy. I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they understood the vision. Maison No. 9 goes down smooth, you’re all going to love it,” Malone said when news of the wine was announced.
According to Forbes, Malone developed an interest in wine after enjoying some knockout bottles from actor Mark Wahlberg’s impressive fine wine collection.
“We started going to Mark’s house, and he has this crazy wine collection. Post acquired this expensive wine taste. All of a sudden, he’s this expert wine guy. It started with Wahlberg,” Dre London told Forbes.
Malone isn’t the first celebrity to take an interest in rosé. Brad Pitt and Angelina Jolie have been making Provence pink at Château Miraval since 2011, and in 2017 American rocker Jon Bon Jovi launched Languedoc rosé Hampton Water in collaboration with his son Jesse and winemaker Gérard Bertrand.
Last moth pop princess Kylie Minogue entered the game with a pale pink of her own from France and is due to release a Provence rosé later this year. Click here for our round-up of ten celebrity-owned rosés worth seeking out, from Sir Ian Botham’s English pink to Sting’s Tuscan rosé.