The big interview: Kylie Minogue

Pop star Kylie Minogue has launched a range of wines with Benchmark Drinks, with the spotlight shining on French pinks. The singer tells Lucy Shaw how her love of Provence rosé fuelled her latest venture.

Pop princess Kylie Minogue’s first taste of the finer things in life came in 1989, when her then boyfriend, charismatic INXS frontman Michael Hutchence, whisked her away on a romantic trip through southern France and Italy on the Orient Express, which opened her eyes to the world of wine. “Michael was au fait with that lifestyle, but I was only 21 at the time, and it was all new to me, and incredibly glamorous and intoxicating. It was during that trip that I first got a full-bodied appreciation of wine,” says Kylie.

Drinking Provence rosé during sweltering nights in Nashville while recording her 14th album, Golden, in the summer of 2017, inspired Kylie to want to make her own. “It was exceptionally hot and humid that summer, and it was an exciting time, being in Nashville and writing songs with no distractions. While dining outdoors one night, my manager Polly and I were drinking Whispering Angel to cool down from the heat, which got me thinking how great it would be to have my own rosé. I love pale pink rosés and all the associations of the Mediterranean that go with them.”

Back in the UK, where Minogue has been based since the ‘90s, she got to work looking into potential southern French producers to collaborate with on the project, but ended up parking the idea when the most promising partnership fell through. In the meantime, Aussie-born, London-based celebrity wine supremo, Paul Schaafsma of Benchmark Drinks, had Kylie in his sights.

“I was keen to create a rosé and Kylie was at the top of my celebrity wish list of people I wanted to work with on the project,” he says. “I approached her about it over the phone and had to pinch myself when I found out she was interested.”

The Australian connection no doubt helped, and, having been given the green light, Schaafsma was soon lugging samples to Kylie’s London office to gauge her taste and the kind of wine she wanted to make. “I felt at ease with Paul and his team straight away. They got the measure of me very quickly,” says Kylie, who played hostess that afternoon, handing out cheese and biscuits to scoff during the sampling session.

Schaafsma was immediately impressed by Minogue’s tasting ability. “She has a fantastic palate. She knew exactly what she liked when we went through the wines and picked out some really smart rosés,” he says. “We went through a number of styles and Kylie signed off on the wines at every stage of the process.”

While no stranger to brand building – Kylie has a perfume, a clothing line and an underwear range – this is the first time she has put her name to a drinks brand. “From a young age I’ve gone out of my way not to do alcohol endorsements, as it was a decision I made with my family, but now felt like the right time to launch a wine.

“Benchmark is doing all the paddling under water, but the project is taking up a very pleasurable corner of my mind. I feel like I’m at wine prep school and am learning a lot. I’m proud of the wines and really want to deliver on quality, and surprise people with what they’re going to get.”

The first wine to be released from Minogue’s eponymous range, a Vin de France rosé from the 2019 vintage, launched in the UK on 28 May – the singer’s 52nd birthday. Made from a blend of 80% Carignan and 20% Cabernet Sauvignon, the grapes were sourced from vines along the southern French coast, and harvested at night to preserve their aromas. The pale pink was kept on its lees for three months in stainless steel for added texture. Keen to be involved in all stages of the production process, Kylie chose the long-necked, bell-shaped bottle, which is similar in style to Brad Pitt and Angelina Jolie’s wildly popular Provence pink, Miraval.

She also designed the label featuring her name repeated in relief and her signature in the middle, which was brought down in size at Kylie’s request. “I’ll come clean and admit that I wasn’t comfortable with my name being bigger on the label, and looking like it had been slapped on the product. I didn’t want it to look and feel like that, so we made my name smaller but you can still see it’s my wine,” says Kylie, who is keen to strike the right balance between being a commercial success, making a product she’s proud of, and creating something fun and exciting for consumers.

Later this summer Minogue will release a 2019 Côtes de Provence rosé, made from 50% Grenache, 40% Cinsault and 10% Rolle at the 27-hectare Château des Anglades west of St. Tropez, which boasts shale and clay soils and the constant cooling influence of the Mistral. According to winemaker Christophe Gautier, the rosé offers “aromas of pink grapefruit, watermelon and lemon blossom, a textured palate and a mineral finish.

Interview continues on the next page… 

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