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Meet our Woman of the Year – Stephanie Jordan
Entrepreneur Stephanie Jordan, founder of contemporary Calvados brand Avallen, has been named the Wonderworks Woman of the Year at our db awards.
From the vineyards of Burgundy to the orchards of Normandy, via the sugar cane fields of Colombia, Jordan has had a colourful career since entering the drinks industry.
Since stepping away from her role as Tanqueray’s first female global ambassador in 2017, she has launched a consultancy company, providing her expertise and experience to world-leading drinks companies, including Coca-Cola, Scwheppes, and William Grant & Sons.
Stephanie with her Calvados brand, Avallen
Last May, Jordan co-founded sustainably focused spirits brand Avallen, with the aim of dragging Calvados out of the dark ages and making apple brandy hip.
In her role, she leads the commercial side of the business, driving sales of almost 10,000 bottles in the brand’s first year, spearheading a successful crowdfunding campaign, and helping Avallen secure distribution in nine export markets.
Meaning ‘apple tree’ in old Cornish, Avallen is produced in Normandy. The spirit’s entire production process, from the pesticide-free apple orchards to the labels made from waste apple pulp and lightweight bottle, is done with protecting the planet in mind.
A portion of proceeds from each bottle of Avallen sold goes to the Bumble Bee Conservation Trust.
Passionate about breathing life back into the Calvados category, Jordan is one of only two woman on the IDAC board, which controls the regulation, sale, and marketing of the spirit.
She also finds time to co-host Positively Charged, a webinar series tackling the topic of sustainability in the drinks industry, while running drinks industry translation business, Vinglish.
Wonderworks is a London-based, female-led, full-service creative agency that specialises in working with drinks brands. Through its approach with clients and wonderNETwork community, Wonderworks mentors, learns from, supports and celebrates women across the drinks industry.