i heart Wines launches coronavirus superhero campaign
Brand i heart Wines, owned by Freixenet Copestick, has teamed up with Intervino to produce 2,500 bottles of personalised i heart Superheroes Prosecco, and customers are invited to submit nominations.
i heart Wines has teamed up with personalised gifting specialist Intervino to make their limited edition packaging as part of its superhero campaign.
The initiative will launch on Monday 6 April on i heart’s Facebook and Instagram channels, and daily winners will be chosen at random over two weeks.
Customers will be asked to nominate their chosen superhero, whether it be their local postal worker, shopkeeper, NHS staff member, binman/woman, carer, farmer, delivery driver or parent. The scheme is open to anyone deemed worthy of some recognition for their work during the Covid-19 crisis.
Further details will be posted on i heart’s social channels @iheartwines.
Dani McDonald, senior brand Manager at i heart said: “I am delighted to be working on this initiative. In challenging and uncertain times there is a real sense of community and I am proud we are able to utilise our existing personalisation service to do a little something to celebrate those that are making this situation a bit more bearable.”
Amy Lennox, sales director for Intervino added: “We’re so thrilled to be working alongside i heart on this nominated give away. It’s time to celebrate our local community superheroes and the people out there who really do deserve recognition for their overwhelming sense of community spirit during these difficult times. We hope our personalised bottles will bring a smile to the faces of those who need it most.”