How US wineries are staying connected with customers

Dry wines, sweet charity

“Social media has received its share of criticism,” says Kathleen Inman of Inman Family Wines in Sonoma County, “but I believe it provides our greatest opportunity to combat the feelings of isolation in these times.” One of many wineries offering its fans virtual events, Inman Family is scheduling online “Meet the Maker” happy hour tastings via Facebook Video Chat for fans who purchase one of the winery’s three-packs online. As a means to support at-risk elderly Americans, Inman is donating 5% of proceeds to Meals on Wheels home deliveries.

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