Prowine China 2019: The first-timers of the show

Carmen Stevens

South African’s first black winemaker Carmen Stevens debuted her wines in Prowine China this year. “This is my first time participating in a Chinese wine fair and I’m here to put out more feelers to see what I can sell,” she said. She had been to China in 2009 for travelling and revisiting after a decade away she was amazed by the infrastructure development of the country, especially in Shanghai.

Positioned as a premium quality label, she produces 160 tons of wine each year and exports 90% of them to overseas market, mainly in the UK and US. She is interested in opening up the Asian market in China but at the same time was cautious.

“During the show, I met some young visitors who were knowledgeable and they appreciate the quality of my wine; unfortunately most of them were held back because of its origin – South Africa. Meanwhile I also received some guests who visited the booth purposefully to look for South African wines under USD$3. I think the market may need some time to gain more understanding of the region and get to know our country has also the potential to produce wines of premium quality.

“If there are Chinese importers interested in my wine and willing to offer a decent price, I am more than happy to work with them. After all, I can’t sacrifice the cost margin as I am responsible for improving the lives of my workers and the country.” Stevens explained. Having been involved in a range of community projects, she feeds over 10,000 kids in South Africa each year via sponsoring meals in their school canteens. Once under-privileged herself, her motif in winemaking has always been revolving around giving back to the society as much as she can via her elegant yet expressive range of wines.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more