Top drinks marketing campaigns and news: July

Australian Vintage-owned McGuigan Wines has launched its largest UK advertising campaign to date, in a £2 million sponsorship deal that covers Timeless Entertainment programming on UKTV’s Drama channel.

McGuigan’s sponsorship builds upon last year’s out-of-home ‘Bring a McGuigan’ campaign that included coverage across key locations throughout the UK and Republic of Ireland.

Produced by UKTV’s award-winning in-house creative shop, UKTV Creative, the series of six ads show a mix of guests arriving for a dinner party with the strapline ‘Bring a McGuigan’. Chief operating officer, Julian Dyer, said the investment is the company’s “biggest yet” in marketing in the UK.

“This marketing investment is our biggest yet, making people more aware of the moments and occasions when consumers can enjoy McGuigan’s award- winning wines. “We’re particularly excited about this sponsorship as we continue to show our dedication to the UK market, building on our investment over the past few years.”

The priority, he said, is to drive brand awareness “with an always on approach”, leading with its McGuigan Black Label range. He hopes to win over new customers with national and retailer specific in-store activations and a content-driven social media strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more