Top drinks marketing campaigns and news: July

Australian Vintage-owned McGuigan Wines has launched its largest UK advertising campaign to date, in a £2 million sponsorship deal that covers Timeless Entertainment programming on UKTV’s Drama channel.

McGuigan’s sponsorship builds upon last year’s out-of-home ‘Bring a McGuigan’ campaign that included coverage across key locations throughout the UK and Republic of Ireland.

Produced by UKTV’s award-winning in-house creative shop, UKTV Creative, the series of six ads show a mix of guests arriving for a dinner party with the strapline ‘Bring a McGuigan’. Chief operating officer, Julian Dyer, said the investment is the company’s “biggest yet” in marketing in the UK.

“This marketing investment is our biggest yet, making people more aware of the moments and occasions when consumers can enjoy McGuigan’s award- winning wines. “We’re particularly excited about this sponsorship as we continue to show our dedication to the UK market, building on our investment over the past few years.”

The priority, he said, is to drive brand awareness “with an always on approach”, leading with its McGuigan Black Label range. He hopes to win over new customers with national and retailer specific in-store activations and a content-driven social media strategy.

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