Top drinks marketing campaigns and news: July

Australian Vintage-owned McGuigan Wines has launched its largest UK advertising campaign to date, in a £2 million sponsorship deal that covers Timeless Entertainment programming on UKTV’s Drama channel.

McGuigan’s sponsorship builds upon last year’s out-of-home ‘Bring a McGuigan’ campaign that included coverage across key locations throughout the UK and Republic of Ireland.

Produced by UKTV’s award-winning in-house creative shop, UKTV Creative, the series of six ads show a mix of guests arriving for a dinner party with the strapline ‘Bring a McGuigan’. Chief operating officer, Julian Dyer, said the investment is the company’s “biggest yet” in marketing in the UK.

“This marketing investment is our biggest yet, making people more aware of the moments and occasions when consumers can enjoy McGuigan’s award- winning wines. “We’re particularly excited about this sponsorship as we continue to show our dedication to the UK market, building on our investment over the past few years.”

The priority, he said, is to drive brand awareness “with an always on approach”, leading with its McGuigan Black Label range. He hopes to win over new customers with national and retailer specific in-store activations and a content-driven social media strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

The Global Riesling Masters 2019

Deadline : 24th August 2019

The Global Syrah Masters 2019

Deadline : 31st August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more