The stories behind Orin Swift’s quirkiest wine labels

Mercury Head

Phinney’s simplest bottle design is used for his most expensive wine – Mercury Head. The inspiration for the bottle came when Phinney chanced upon a Liberty dime in a handful of small change.

“It reminded me of how much I enjoyed collecting coins as a kid. The Liberty dime, affectionately known as ‘Mercury head’, was my always my favourite,” says Phinney. The coins haven’t been in production since 1945, but that didn’t deter him from his idea to stick a Liberty dime to the front of every bottle of Mercury Head.

“It took a little effort at first finding the dimes from dealers and coin collectors, but we have a good supply now. People even send us the coins from their empty bottles to use,” says Phinney. The grapes that go into Mercury Head hail from Phinney’s best lots in the Napa Valley.

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