Top people moves in drinks: March

Dave Wilson, global president and chief operations officer of Patrón Spirits, to retire

L-r: Dave Wilson and Pete Carr

Wilson announced he would retire on 1 April, but will continue as a senior advisor to the spirits company. It was announced last month that Pete Carr, current president of Bacardi North America, will lead both the Bacardi and Patrón businesses for North America.

Mahesh Madhavan, chief executive officer of Bacardi, commented: “During his tremendously successful 40-year career, Dave has made an everlasting imprint in the spirits industry driving pioneering marketing, world-class operations, and innovative environmental programs. On behalf of Bacardi and our newest colleagues from Patrón, I thank Dave for his contributions to the industry and for supporting the union of two incredible organizations that are Bacardi and Patrón.”

As part of the new structure, Darren Doalson, senior vice president of US sales for Patrón Spirits will now report to Carr. David Rodriguez, director general of Patrón Sprits Manufacturing Operations in Mexico, will report to Jean-Marc Lambert, vice president of global operations for Bacardi. Lee Applbaum will continue to manage US and global marketing for both Patrón Tequila and Grey Goose Vodka, reporting to Madhavan.

Commenting on his appointment, Carr Said: “Bringing the Patrón brand into the Bacardi portfolio brought the company to the #2 spot in the United States by market share value and I am thrilled to lead the continued growth of the brand. Patrón is one of the most coveted spirits brands in the world and I feel privileged to work with this remarkable team.”

Carr has 30 years of experience working in the spirits industry. He joined Bacardi in 2014.

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