Top new products: April

IGO canned rosé

Tapping into a growing trend for canned wines, Pol Roger Ltd. has added a rosé example to its portfolio, which has been produced, distributed and designed exclusively for the UK market. The agency house worked with Lacalle & Laorden (L&L), (the surnames of the children of Juan Carlos López de Lacalle – Carlos, Marian and Patricia – current owner of Bodegas Artadi) to produce this 100% organic, Grenache rosé from Navarra, which offers bright notes of raspberry and pomegranate.

Packaging was designed with Barlow & Co. The can’s recycled paper outer has three stripes of colour, representing each of the three siblings involved.

RRP: £4.95 per 250ml can.

Contact: Pol Roger Ltd, +44 (0) 1432 262 800

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