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Domaine Clarence Dillion unveils new look for its premium range
Domaine Clarence Dillion, the owner of Château Haut-Brion, has unveiled a new logo and identity for its premium Bordeaux wines, Clarendelle, Inspired by Haut-Brion.
The range, which was inspired by the company’s current president, Prince Robert of Luxembourg and named in honour of his grandfather, American banker Clarence Dillon, who founded the company is 1935, comprises three red wines primarily from the Saint-Émilion, Médoc and Pessac-Léognan regions, a white Bordeaux from Graves, a rosé, and a ‘modern, approachable’ sweet Amber blend of Sémillon, Sauvignon and Muscadelle, from Monbazillac.
The chateau said the new design and logo would better reflect Clarendelle’s identity, telling the story behind the creation of the wines.
The original logo – Clarence Dillon’s initials surrounded by vine leaves – was conceived for the newly created Clarendelle premium range, which is now in its 17th vintage, having launched on the market in 2005, however the logo was subsequently adopted by the company’s wholesale arm, Clarence Dillon Wines, as well as the parent group, Domaine Clarence Dillon, and incorporated into its wine shop and restaurant.
As a result, the company wanted to give the new Clarendelle range its own look and branding, and has rolled out new bottling incorporating the company logo along with elements borrowed from the Dillon family tree, including the crown and the lions rampant on either side. It will be showcased at Vinexpo.
“The emblem expresses a slice of history in constant evolution, the first chapters of which were written by Clarence Dillon at Château Haut-Brion in 1935,” the company said
The company, which counts Château Haut-Brion, La Mission Haut-Brion and Château Quintus in its portfolio as well as a fine wine shop, boutique, La Cave du Château, and two Michelin-starred restaurant Le Clarence in Paris, has been owned by the Dillon family for four generations.
Last October, the company joined the association of independent family-owned wineries from around the world, Primum Familiae Vini (PFV).