Top drinks marketing campaigns and news: January

Lucky Saint 

UK beer brand Lucky Saint unveiled a new advertising campaign last month featuring nuns drinking bottles of lager accompanied by a reference to a passage in the bible.

The campaign consists of black and white images of nuns shot by British photographer, Rankin.

Produced in partnership with creative agency Karmarama, the images depict nuns holding a bottle of Lucky Saint beer, above a reference to a bible passage, specifically 1 Peter 5:8.

Acting as a sort of tag-line for the brand, the verse states: “Be sober, be vigilant; because your adversary the devil walks about like a roaring lion, seeking whom he may devour.”

While the brand is British, the unfiltered, 0.5% ABV lager is independently brewed in Germany. The beer contains 53 calories per bottle and combines Pilsner malt with Hallertau hops in a “tailored brewing process” which concentrates on retaining the flavour and character of the beer.

The campaign was featured on posters across London and the beer itself is available through the brand’s website and at selected bars and restaurants in London including Honest Burgers, The Berkeley Hotel and The Star in Bethnal Green.

Lucky Saint founder, Luke Boase said: “We feel very lucky to work with Karmarama and Rankin for our first ever campaign. They share our vision that we should all be able to enjoy a great quality beer, whether drinking alcohol or not”.

 

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