Top drinks marketing campaigns and news: December

Wines of Hungary UK x Furmint February

Wines of Hungary UK announced in December that it will be launching a ‘Furmint February’ initiative in the UK this year, with the aim of celebrating the grape and bringing greater attention to it.

The campaign will begin with a Furmint tasting at 67 Pall Mall on 30 January.

Throughout February, importers and retailers will be promoting the flagship Hungarian variety with tastings, dinners and special offers.

Caroline Gilbey MW, said: “Furmint has some similarities to Riesling – able to go from bone-dry, crisp and vibrant to intensely sweet, always with its hallmark steely acidity. At the same time, it has a touch of Chardonnay’s nature about it – capable of fine sparkling wines and able to respond well to oak and malolactic fermentation to give layered, complex, almost Burgundian wines.”

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