Supermarkets tempt shoppers with fine wine deals

The battle for Christmas at the UK supermarkets has heated up, with Waitrose and Morrisons both selling ‘grab it while you can’ fine wine deals for £10 a bottle

Waitrose & Partners has launched a limited edition 10 fine wines for a tenner each sale, discounting the five red, five white range by between 28% – 44% off the regular price. The selection, which is being marketed as hand-picked by its buying team, and highlighting their MW credentials, includes a Luigi Bosca Malbec Seleccion de Vistalba (originally selling for £17.99), an El Piadosos Rioja Gran Reserva DOCa (down from £16.99), A Villa Antinori Toscana and a Chateau Lalande medic Cru (both orginally £15.99). Whites include the Broglia Gavi di Gavi DOCG, down from £15.99, Rustenberg Chardonnay and Bird in Hand Sparkling Pinot Noir, down from £15.99. Stocks are limited, the supermarket said, and the Malbec and Rioja had already sold out at the time of going to press.

Meanwhile Morrisons is selling a Châteauneuf-du-Pape for around £10 this week (usual rrp: £15), which Clive Donaldson, Morrisons senior wine sourcing manager described as “a match made in heaven with roast turkey thanks to its rich, warm plummy flavours”.

Asda six-bottle wine bundle includes a £27 saving on six bottles of Châteauneuf-du-Pape at £81 (working out at £13.50 each), as well as

Sainsbury’s has also included four Châteauneuf-du-Pape of varying prices in its 25% off six bottles deal, which runs until 11 December.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand and Marketing Manager

New Generation Wines
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

London Account Manager

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

National Account Manager

Berkmann Wine Cellars
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Customer Services Administrator

Speciality Drinks
London, UK

The International Food and Drink Event 2019

London,United Kingdom
17th Mar 2019

Prowein 2019

Düsseldorf,Germany
17th Mar 2019

Vinitaly 2019

Verona,Italy
7th Apr 2019
Click to view more

The Prosecco Masters 2019

Deadline : 22nd March 2019

The Global Sparkling Masters 2019

Deadline : 25th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more