Supermarkets tempt shoppers with fine wine deals

The battle for Christmas at the UK supermarkets has heated up, with Waitrose and Morrisons both selling ‘grab it while you can’ fine wine deals for £10 a bottle

Waitrose & Partners has launched a limited edition 10 fine wines for a tenner each sale, discounting the five red, five white range by between 28% – 44% off the regular price. The selection, which is being marketed as hand-picked by its buying team, and highlighting their MW credentials, includes a Luigi Bosca Malbec Seleccion de Vistalba (originally selling for £17.99), an El Piadosos Rioja Gran Reserva DOCa (down from £16.99), A Villa Antinori Toscana and a Chateau Lalande medic Cru (both orginally £15.99). Whites include the Broglia Gavi di Gavi DOCG, down from £15.99, Rustenberg Chardonnay and Bird in Hand Sparkling Pinot Noir, down from £15.99. Stocks are limited, the supermarket said, and the Malbec and Rioja had already sold out at the time of going to press.

Meanwhile Morrisons is selling a Châteauneuf-du-Pape for around £10 this week (usual rrp: £15), which Clive Donaldson, Morrisons senior wine sourcing manager described as “a match made in heaven with roast turkey thanks to its rich, warm plummy flavours”.

Asda six-bottle wine bundle includes a £27 saving on six bottles of Châteauneuf-du-Pape at £81 (working out at £13.50 each), as well as

Sainsbury’s has also included four Châteauneuf-du-Pape of varying prices in its 25% off six bottles deal, which runs until 11 December.

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