Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19

5. Ginnovation continues

This was the year that gin blushed. The pink gin category has grown rapidly in recent months, with big players Diageo and Pernod Ricard entering the ring. Over the past eight to 10 months, the gin category has seen high-profile big-brand launches, kicking off with Gordon’s Pink in September 2017. This was followed by Beefeater Pink in February 2018, Tanqueray’s Flor de Sevilla and basil-flavoured O’ndina gin from Campari in April, Tanqueray Lovage in May, and a sour-cherry gin from Italian liqueur giant Luxardo, which is due to be released in the UK later this summer.

“Pink gin has certainly helped to make the gin category more accessible,” MacRae says. “It has visual appeal, and represents fun and spontaneity.” But pink is just the start. Last month discount grocer Aldi launched a gin by Scottish distiller McQueen that changes colour when tonic water is added, from sapphire blue to pale pink.

MacRae says that, judging by the continued success of gin as a whole, there’s still room for further diversification. But he warned that while “further innovation will not succeed in the long term [because it could detract from core brands], we think the category will remain vibrant and growing in the foreseeable future”.

2 Responses to “Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19”

  1. Andy says:

    Great to see Fifth Spire get a mention from LICHFIELD, not sure the LITCHFIELD village in Hampshire has much to do with it though?!

  2. Will says:

    Just Crisps & Just Oil another business near lichfield producing 100% uk crisps and rape seed oil. Tasty.

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