These are the 5 fastest growing spirits in the US

5. Gin

Gin continues to go from strength to strength, but this data suggests the category may be starting to peak. Sales of gin grew 1.8% in the 12 months to July 2018, with sales totalling $192.5 million, making it the slowest-growing category in Nielsen’s list. it’s overall market share has actually fallen by 0.05%.

The outlook is more favourable in the UK. According to the latest figures published by the Wine and Spirit Trade Association (WSTA), sales of gin in the UK rose by 28% in volume and by 33% in value to reach £1.5 billion in the year ending 31 March 2018, meaning they have more than doubled in value in five years (from £696m in the year ending March 2013).

Volumes are also rising in the US, up 0.9% this year. British-made gin is proving particularly popular. In terms of value, British gin exports rose by 19% in the first half of 2018 to reach a record £279 million, according to HMRC data published earlier this month, and are predicted to reach £600 million by the end of the year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters