Brewdog’s ‘beer porn’ publicity stunt — how the craft world reacted

Beer giant Brewdog has said it is making a “genuine move” into digital streaming, launching a Netflix-style video service, but an accompanying parody website dedicated to “beer porn” went down exactly as you’d expect in the craft world.

The beer firm, which launched its streaming service on Tuesday, said the BrewDog Network will be an on-demand subscription service “offering a broad range of beer, food, travel and entertainment shows, with hundreds of hours of fresh content available from day one; new content added weekly and a new series premier every quarter.”

A spokesperson for Brewdog told the drinks business the parody site had not affected the popularity of its streaming service, which it said currently has 4,000 subscribers.

“We launched in the USA on Monday with the mission of making craft beer content the most popular on the web, surpassing porn for the top spot. Our parody site, BeerPorn, was well received by many but not everyone loved the premise of the innuendo-laden web page.

“Visitors to http://beer.porn will now find themselves redirected to The BrewDog Network, where actual beer porn is available in abundance.”

Scroll through to see how the industry reacted…

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