The week in pictures

And this weekend: trade shows in the alcohol industry can be tricky when you need to stay sober and network, but a festival coming to London will make drinking on the job a lot easier.

The Mindfulness Drinking festival, which is returning on 28 July after its launch last August, celebrates innovation in low and no-ABV drinks; a small but fast-growing niche in the market.

This year’s festival will showcase 10 alcohol-free distilled botanical spirits, many of which will launch in the UK market on the day. Exhibitors will include independent producers like Ceder’s — a distilled non-alcoholic alt-gin made with classic gin and exotic South African botanicals — as well as bigger brands such as Diageo-owned Gordon’s, which released its own “ultra-low” ready-to-drink products earlier this month.

Beer writer and sommelier Jane Peyton will also speak at this year’s event – giving people a personal tour of the ten alcohol-free beers featured at the event from breweries including Nirvana, FitBeer, Big Drop, and St Peter’s Brewery.

Bar group Be at One, which hospitality group Stonegate recently bought for a reported £50 million, will also make an appearance with bartenders offering non-alcoholic cocktail masterclasses.

The event will also feature a “Quit Lit Festival,” with talks and seminars from authors who have written about their journey to cut back on their drinking or have given up altogether.

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