HK and Bordeaux sign MoU to promote wine and food

The first Memorandum of Understanding between the Hong Kong Tourism Board (HKTB) and Bordeaux Greats Events – Office de Tourisme et des Congrès de Bordeaux Métropole – was signed on 16 May at the Bordeaux Wine Festival to further strengthen cooperation between the two cities on wine and food tourism promotion, it has been announced.

Hong Kong and Bordeaux sign a Memorandum of Understanding on wine and food tourism promotion.

The MoU confirms that the HKTB and Bordeaux will continue their collaboration in staging the Hong Kong Wine & Dine Festival for another five years from 2018 to 2022.

It also, for the first time, underlines a pledge to strengthen cooperation and exchanges on wine and food tourism between Hong Kong and Bordeaux, as the two cities seek to further enhance their tourism appeal through joint promotions of their wine and gourmet food to visitors globally.

Hong Kong’s per capita consumption of Bordeaux wines is the highest in the world, despite lagging behind in volume compared to its neighbour in mainland China.

The average price per bottle of Bordeaux wine exported to Hong Kong is €32, compared with the average exported price of €7, according to the Bordeaux Wine Council.

In the 12 months ending in July last year, Hong Kong imported 10 million bottles of Bordeaux wines worth about HK$3 billion, representing an increase in volume of 5% and 20% in value compared with the same period the previous year.

The 2018 Hong Kong Wine and Dine Festival, scheduled from 25 to 28 October, will continue to expand its scale. This year, the venue will be the biggest ever, according to the tourism board. In addition, the government will invite celebrity chefs in the region to work together to present a splendid feast, and offer a collection of the most famous street food for visitors and locals to savour the most authentic tastes from different regions and countries.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Show Coordinator

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Director

Manchester Gin
Manchester, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more