HK and Bordeaux sign MoU to promote wine and food

The first Memorandum of Understanding between the Hong Kong Tourism Board (HKTB) and Bordeaux Greats Events – Office de Tourisme et des Congrès de Bordeaux Métropole – was signed on 16 May at the Bordeaux Wine Festival to further strengthen cooperation between the two cities on wine and food tourism promotion, it has been announced.

Hong Kong and Bordeaux sign a Memorandum of Understanding on wine and food tourism promotion.

The MoU confirms that the HKTB and Bordeaux will continue their collaboration in staging the Hong Kong Wine & Dine Festival for another five years from 2018 to 2022.

It also, for the first time, underlines a pledge to strengthen cooperation and exchanges on wine and food tourism between Hong Kong and Bordeaux, as the two cities seek to further enhance their tourism appeal through joint promotions of their wine and gourmet food to visitors globally.

Hong Kong’s per capita consumption of Bordeaux wines is the highest in the world, despite lagging behind in volume compared to its neighbour in mainland China.

The average price per bottle of Bordeaux wine exported to Hong Kong is €32, compared with the average exported price of €7, according to the Bordeaux Wine Council.

In the 12 months ending in July last year, Hong Kong imported 10 million bottles of Bordeaux wines worth about HK$3 billion, representing an increase in volume of 5% and 20% in value compared with the same period the previous year.

The 2018 Hong Kong Wine and Dine Festival, scheduled from 25 to 28 October, will continue to expand its scale. This year, the venue will be the biggest ever, according to the tourism board. In addition, the government will invite celebrity chefs in the region to work together to present a splendid feast, and offer a collection of the most famous street food for visitors and locals to savour the most authentic tastes from different regions and countries.

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