Beavertown’s Heineken deal: How the industry reacted

Another brewery to pull out of the festival was Brewdog. Founder James Watt took to Twitter and shared a blog post from 2015 to explain why the private equity-funded international brewer, which has been investing in craft cider producers and pub chains over the past year, was against the deal.

Last year, the company was valued at £1 billion after it sold a 22% stake to US private equity firm TSG Consumer Partners for £213 million, which included a £100m investment to fund the brewer’s global expansion.

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