10 celebrities who have launched Tequila brands

3. E-40 – E. Cuarenta

E-40 (right) and Lil Jon

Launch: 2018
Price: Unknown

With a name that sounds like a food additive, rapper E-40 (born Earl Stevens) has already launched a range of wines and a ready-made rum-based cocktail.

Yet, naturally, he has jumped on the Tequila bandwagon in time for Cinco del Mayo this year. Announcing the new product in February, E. Cuarenta means E-40 in Spanish.

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