10 celebrities who have launched Tequila brands

9) P Diddy – DeLeón

Launch: 2009
Price: From £49.99

The US rapper variously known as Puff Daddy, P. Diddy, Diddy and Sean Combs bought 50% of premium Tequila brand DeLeón in 2014. The other half remains with Diageo.

Before DeLeón, Combs was the face of Diageo’s Cîroc vodka and helped increase sales 40-fold. When he bought up half of the DeLeón brand, he told The Guardian: “With Cîroc, we dated. Now with DeLeón, we’re married”.

With Combs easily topping Forbes’ list of the highest paid musicians, it’s reasonable to believe that DeLeón is doing quite well. Combs’ Sean John clothing line and musical career may have helped a bit too though.

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