China’s Penglai wine region to introduce third party quality control

Penglai in China’s eastern Shandong province has introduced a third-party assessment organisation to evaluate the city’s 55 wineries for food safety related issues especially targeting fake wine made with toxic chemicals that pose potential health hazards.

Penglai in Shandong province

The month-long assessment will evaluate each winery’s winemaking processes from vinification, and storage to any potential substandard product management and subsequent recall as well as personnel management and winery management of food safety according to Chinese media Wine Business Observer.

The announcement came on the back of a national scandal late last year when a Penglai-based, registered winery called Wei Ya De produced two whiskies called ‘Flylions’ and ‘Faliya’ that hospitalised 22 people in Guangdong in southern China – bordering Hong Kong and Macau – because of its toxic methanol contents.

Penglai is a major domestic wine producing region in China, home to Domaines Barons de Rothschild (Lafite)’s Domaine de Penglai winery and China’s foodstuffs conglomerate COFCO’s Great Wall Penglai winery.

Trade professionals in China have largely applauded the Penglai government’s move, given the local government has been keen to turn its wine producing sector into a pillar industry for the local economy, but how effective the evaluation is and to what degree the report will be revealed to the public are unknown.

Penglai is located along the same latitude as Bordeaux and Napa in California and has more than 100 years of winemaking history. It was selected by Lafite as the site for its Chinese winery Domaine de Penglai, which is set to release its first wines later this year.

Penglai also organises a wine-themed Marathon, similar to the Napa Wine Country Marathon and Marathon du Médoc. It attracted over 4,000 runners across the country last year, according to China Daily.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more