The week in pictures

And while we’re on the subject of International Women’s Day, we couldn’t finish the week without mentioning BrewDog. The craft beer company proved satire is not its strong point with the unveiling of Pink IPA, a beer the firm said is “not for girls” in its press release, despite the label clearly stating that it is, in fact, “beer for girls”.

The self-described “send-up of the lazy marketing efforts targeting the female market” was widely criticised on Twitter for its lazy attempt at targeting the female market.

However, the brewer’s intentions were noble. Women received a 20% discount on pints of Punk IPA on 8th March, while 20% of revenue of all Punk and Pink IPA sold went towards charities empoering women in the workplace.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Assistant

Bancroft Wines Ltd
London, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Mill├ęsime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more