The week in pictures

And while we’re on the subject of International Women’s Day, we couldn’t finish the week without mentioning BrewDog. The craft beer company proved satire is not its strong point with the unveiling of Pink IPA, a beer the firm said is “not for girls” in its press release, despite the label clearly stating that it is, in fact, “beer for girls”.

The self-described “send-up of the lazy marketing efforts targeting the female market” was widely criticised on Twitter for its lazy attempt at targeting the female market.

However, the brewer’s intentions were noble. Women received a 20% discount on pints of Punk IPA on 8th March, while 20% of revenue of all Punk and Pink IPA sold went towards charities empoering women in the workplace.

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