Backlash over Brewdog’s ‘satirical’ Pink IPA launch ahead of International Women’s Day

6th March, 2018 by Edith Hancock

Beer fans have hit back at craft beer giant BrewDog after it launched a limited edition “Pink IPA” — a Punk IPA which has been bottled with pink labels describing it as “beer for girls” — to promote gender equality.

(Photo: BrewDog)

“Satirically” dubbed ‘Beer for Girls’, Pink IPA, which was released on Tuesday 6th March, is BrewDog’s “clarion call to close the gender pay gap in the UK and around the world and to expose sexist marketing to women, particularly within the beer industry,” said an emailed statement.

“BrewDog will be using its most iconic beer, Punk IPA, as a weapon in this fight, packaging it in lurid pink and renaming to Pink IPA – a send-up of the lazy marketing efforts targeting the female….

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