Bon Jovi rosé sells out on allocation

21st March, 2018 by Lucy Shaw

Rock star Jon Bon Jovi’s Diving into Hampton Water rosé, made in collaboration with Gerard Bertrand, has proved so popular that the entire 2017 vintage has been sold on allocation.

Rocker Jon Bon Jovi with his son Jesse and winemaker Gerard Bertrand

Speaking to the drinks business at ProWein this week, Languedoc pioneer Gerard Bertrand said: “We sold the entire 2017 production of Diving into Hampton Water on allocation this year and the plan is to make more next year to satisfy demand.

“The wine is on sale in 15 countries and will go on sale in the UK in May priced at £19 a bottle.” Bertrand went on to tell the story of how the collaboration came about.

“Bon Jovi and I….

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2 Responses to “Bon Jovi rosé sells out on allocation”

  1. Congratulations Jon and Gerard !

    !Your wine looks beautiful, but this is not something new and we did started it 3 years ago at Clos Cantenac in St Emilion launching L’exubernace Rose using the same bottle, which is not a custom designed bottle but off the shelf from SAVA Glass and also with a vinolok closure

    drink well – bravo

    Martin Krajweski

  2. Isobel moore says:

    Where can i buy bon jovi wine ?

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