21st March, 2018 by Lucy Shaw
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Rock star Jon Bon Jovi’s Diving into Hampton Water rosé, made in collaboration with Gerard Bertrand, has proved so popular that the entire 2017 vintage has been sold on allocation.
Rocker Jon Bon Jovi with his son Jesse and winemaker Gerard Bertrand
Speaking to the drinks business at ProWein this week, Languedoc pioneer Gerard Bertrand said: “We sold the entire 2017 production of Diving into Hampton Water on allocation this year and the plan is to make more next year to satisfy demand.
“The wine is on sale in 15 countries and will go on sale in the UK in May priced at £19 a bottle.” Bertrand went on to tell the story of how the collaboration came about.
“Bon Jovi and I….
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