Air Dolomiti secures deal with winemaker Masi Agricola

Italian regional airline Air Dolomiti is partnering with winemaker Masi Agricola to offer flyers a selection of its still and sparkling wines mid-flight.

(Photo: Masi/Air Dolomiti)

The Air Dolomiti Settimocielo in-flight service will provide passengers with a chance to order wines from the Masi range, including its Colbaraca Soave Classico (a dry, aromatic still white), Valpolicella Classico Superiore Toar (a full-bodied red produced in Verona), and a sparkling white wine made with partially-dried grapes.

In addition to this, those who book flights with the Lufthansa-owned airline will also be able to download a voucher for a complimentary tour of the Masi vineyards, cellars and the Masi Wine Discovery Museum, alongside a complimentary tasting.

The offer is available across all Air Dolomiti flights.

“I am delighted to partner with Masi on this new project,” said said Air Dolomiti president Joerg Eberhart.

“We have already worked together in the past and developed a friendship that has grown over the years. We are committed to quality for our passengers – a happy traveller is our greatest reward.”

Air Dolomiti cabin crews will also attend Masi wine appreciation masterclasses to ensure passengers have access to an enhanced food and wine experience.

Masi president Sandro Boscaini added: “We are happy to contribute to an exclusive in-flight experience that can be extended after arrival by visiting our Tenuta Canova, where visitors can enjoy the climate and views of the lake together with the superb local cuisine and wines.”