Seven drinks trends to watch in 2018

Marketing evolves

It is last orders for shots of monolithic aspirational materialism as consumers turn to sipping and savouring brands’ ethical credentials.

We will see the end of gender-based marketing and a transition towards non-binary and gender neutral positioning – a far cry from the machismo driven campaigns of the past

Reaching out to politically engaged core audiences that make belief-driven decisions on issues ranging from LGBT rights to the environment, hyper-local advertising campaigns tailored for specific neighbourhoods and demographics and supporting local communities will all drastically disrupt established positioning and promotional rules.

One Response to “Seven drinks trends to watch in 2018”

  1. Dennis says:

    Spiros Malandrakis – wow…quite the read. As a F&B Manager for quite sometime now I really had a hard time understanding your thoughts in this article. Unfamiliar words and analogies coupled with paragraphs that made no sense. The message is lost in your translation of facts and foresight.

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