Five on-trade craft beer trends to look out for in 2018

Dark Days Ahead

Stouts and porters have a firm fan base amongst craft beer drinkers, and EeBria saw sales of Imperial stouts rise by 3.3% in 2017, suggesting that this category will go from strength to strength this year.

This isn’t the first time anhalysts have pointed towards a rise in dark beer sales.

Last November, Big Four grocer Waitrose reported a rise in stout and porter sales in its 2017 food and drinks trend report.

As well as this, the quality of dark beer has soared in recent years, which hasn’t gone unnoticed by the judges in the drinks business’ Beer Masters 2017.

Shane McNamara, a Beer Sommelier one of the judges, said the dark beers this year “were a very strong category across the board.”

“Bold balanced flavours were matched with finesse and intrigue for the drinker … the biscuit, rich cocoa and chocolate flavours were integrated well with coffee undertones and hints of vanilla in some.”

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